Focus is a clock that challenges the conventional notion of timekeeping. The dual-faced timepiece boasts a unique design that invites you to indulge in the present moment rather than being consumed by the constant ticking of seconds.

Why create a seemingly useless clock, you may ask?

Well, Focus was conceived to embody the elusive concept of concentration. We understand that some tasks require a fleeting attention span while others demand a prolonged, uninterrupted focus. With Focus, you can choose the face that best suits your needs without worrying about distractions.

The absence of numbers and the mechanical nature of the clock lends itself to a versatile application. Whether standing on a desk or lying flat on a surface, the clock remains functional, regardless of its orientation.

With the potential for 3D printing and purchasing two mechanical clock mechanisms, this novel concept can be replicated, customised and shared.

Changing batteries or adjusting the hands is a breeze with the simple screw-apart mechanism. Focus may be a seemingly bizarre idea, but it is one that beautifully harnesses the essence of time and offers a fresh perspective on the concept of concentration.